Business

June 01, 2008

How to save money running a startup, or not.

List of practical tips for saving money in a startup.  Comments on the post are worth reading.  Go HERE for counterpoints.  Perhaps working long hours isn't all life should be about.

  1. Buy Macintosh computers, save money on an IT department
  2. Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year... which is at least $2,000 a year.... which is $6,000 over three years. A second monitor cost $300-500 depending on which one you get. That means you're getting 10-20x return on your investment... and you've got a happy team member.
  3. Buy everyone lunch four days a week and establish a no-meetings policy. Going out for food or ording in takes at least 20-60 minutes more than walking up to the buffet and eating. If you do meetings over lunch you also save that time. So, 30 minutes a day across say four days a week is two hours a week... which is 100 hours a year. You get the idea.
  4. Buy cheap tables and expensive chairs. Tables are a complete rip off. We buy stainless steel restaurant tables that are $100 and $600 Areon chairs. Total cost per workstation? $700. Compare that to buying a $500-$1,500 cube/designer workstation. The chair is the only thing that matters... invest in it.
  5. Don't buy a phone system. No one will use it. No one at Mahalo has a desk phone except the admin folks. Everyone else is on IRC, chat, and their cell phone. Everyone has a cell phone, folks would rather get calls on it, and 99% of communication is NOT on the phone. Savings? At least $500 a year per person... 50 people over three years? $75-100k
  6. Rent out your extra space. Many folks have extra space in their office. If you rent 5-10 desks for $500 each you can cut your burn $2,500 to $5,000 a month, or $30-60,000 a year. That's big money.
  7. Outsource accounting and HR---such a no brainer.
  8. Don't buy everyone Microsoft Office--it's too much money. Put Office on three or four common computers and use Google Docs.
  9. Use Google hosted email. $50 or free per user.... how can you beat that?!?! Why screw with an exchange server!?!?
  10. Buy your hardest working folks computers for home. If you have folks who are willing to work an extra hour a day a week you should get them a computer for home. Once you get to three hours of work a week from home you're at 150 hours a year and that's a no brainer. Invest in equipment *if* the person is a workaholic.
  11. Fire people who are not workaholics. don't love their work... come on folks, this is startup life, it's not a game. don't work at a startup if you're not into it--go work at the post office or stabucks if you're not into it you want balance in your life. For realz.
  12. Get an expensive, automatic espresso machine at the office. Going to starbucks twice a day cost $4 each time, but more importantly it costs 20 minutes. Buy a $3-5,000 Jura industrial, get the good beans, and supply the coffee room with soy, low fat, etc. 50 people making one trip a day is 20 hours of wasted time for the company, and $150 in coffee costs for the employees. Makes no sense.
  13. Stock the fridge with sodas---same drill as above.
  14. Allow folks to work off hours. Commuting sucks and is a waste of time for everyone. Let folks start at 6am or 11am and you'll cut their commute in half (at least in LA).
  15. Go to each of your vendors every 6-9 months and ask for 10-30% off. If half of them say yes you'll save 5-15% on fixed costs. People will give you a discount if they think they are going to lose the business.
  16. Don't waste money on recruiters. Get inside of linkedin and Facebook and start looking for people--it works better anyway.
  17. Really think about if you need that $15,000 a month PR firm. Perhaps you can get a PR consultant to work on 2-3 projects a year for $10-15k each and save 75%. More PR firms are wasted half the year while you build up your product anyway.
  18. Outsource to middle America: There are tons of brilliant people living between San Francisco, Los Angeles, and New York who don't live in a $4,000 one bedroom apartment and pay $8 to dry clean a shirt--hire them!
Anyone else have startup money saving tips? I will post them below as they come in...
  1. Peter Rojas of RCRDLBL: You probably don't need to rent an office, at least not at first. It's really easy to collaborate online, and unless you have a really compelling reason for everyone being in the same place at the same time, you should save your money for as long as you can get away with it. Plus it'll force you to hire people who don't need to be micromanaged.
  2. Pat Phelan gives a ton of advice including: a) No company cars, b) put your HQ in the burbs to save 50% on rent, c) Blog instead of hiring a PR firm, d) let one person book flights since it's an art, e) keep conference calls to a minimum (amen to that!).

August 21, 2005

Power Statistics

I recently read "Speak Like Churchill, Stand Like Lincoln - 12 Powerful Secrets of History's Greatest Speakers" by James Humes.  One chapter is titled Power Stats.

I'm often unimpressed by news of rich people donating money.  It's not the gesture I object to, it's the big deal that is made of it.

If Bill Gates were to pay the same percentage of his wealth to take his spouse to a movie that the average person does, it would cost him $19 million for the film tickets.

Companies often only get a fraction of productivity from their employees.

I can see that all the tables seat eight.  Well, consider that two of you at each table are going to to back to your office and work to correct the other six's mistakes.

What a powerful way to illustrate this idea!

March 24, 2005

Virtual Companies

I wonder how many virtual companies are out there.   With the explosion of the internet, the barrier to start a company has been all but removed.  A minimum requirement could be a web presence. With an online connection and an abundance of workgroup and communication tools, one or more people can start a company overnight without even being in the same town.  Companies don't need an office building if the people involved are self directed and are disciplined enough to communicate via phone/mail/im and other tech tools.

Here are some more references on the subject:

Virtual Company Advice
Becoming a Virtual Company
Art of running virtual companies
Palmedia-Virtual Company Solutions
Why I started a Virtual Company

The employment needs of talented professionals with home-based responsibilities are not being met despite the low unemployment rate

October 05, 2004

Managing a technology start-up

An excellent series of articles that highlight the basic problems in starting a tech company.


Some noteworthy quotes:

The common mistake is to accept money based solely on a financial business plan, without a detailed technical development plan.


The best way to protect your venture is to plan in detail at least 80 percent of your core technology before you seek funding or expand the business side


But remember that most prototypes and nearly all designs can be developed with (lots of) sweat equity from a small group of individuals and a post office box. The fewer people involved, the better; if you can't find or motivate this core group, you should think twice about your ability to attract the creative minds you'll need later to build your


To understand VCs is to understand their motivation, which is no more and no less than to maximize their return while reducing their financial risk...Even if its motives are obscured by initial glad-handing or an idealistic prospectus, never mistake a VC firm for a charitable foundation


You should never take VC money before you have the vast majority of your company’s technology core well planned—if possible, prototyped—and have a clear, long-term strategy for financing your company...Adequate, documented planning on your side, by contrast, shows that you have a clear idea of how the company will grow, and will leave you less vulnerable during negotiations.


Remember that what you promise is not as important as delivering on that promise. Competent VCs are not looking for phenomenal results up-front: they are looking for a predictable and disciplined company, which means a company that doesn’t miss its deliverables.


a small company need not and should not settle for small-time board members. Executives from highly esteemed companies will gladly agree to serve on a well-run and interesting start-up’s board, for free or for a few stock options.